We believe in muslin.

From the breathability and natural give to the softness and durability, we aim to bring global awareness of cotton muslin and all of its benefits.

The overwhelming response to our signature muslin products from parents, nurses, paediatricians, industry experts, lactation consultants, and even celebrities has been incredible.

Safety is kept top of mind when developing our product range.

Each and every product goes through a rigorous course of testing before hitting the market.

Whether it’s through eliminating loose blankets in the cot with sleeping bags, knowing the correct way to swaddle or removing all harsh ingredients from our skin care lines, we strive to make sure our brand influences families to build the safest environments for their baby.