Welcome to Sparrow!
Children and family are a huge part of my life. I am a mother of only two children, however I come from a large family on my fathers side with so many cousins, so growing up never saw a shortage of friends as my cousins were always around and I am fortunate to say that they still are a big part of my life today. I have fond memories of my childhood and in particular the clothing I wore. My Mother and my Nana, (my mother's mother) had impeccable taste in clothing and grooming. I believe this is where I found my passion for dressing well and my love of all things beautiful.
During my life I have had many adventures travelling overseas and working abroad, however, my skills in business that I have acquired have enabled me to work with some of the most amazing people I have ever met. I have many people who have mentored me and supported me though my journey in life.
When my first child Lucas was born in 2005 here in Australia, we were showered with beautiful gifts – most were Australian designers. As I am well travelled and I married a Swiss, I had always been exposed to European fashion from my career with a French Luxury Fashion house and with a newborn I was eager to fill his wardrobe with exquisite items. We moved back to Switzerland shortly after Lucas was born and when we were out and about in the city, Lucas and his outfits began attracting attention from passers-by. It turned out he was quite an attraction and people would often stop me and ask where I got his cute clothes, stylish hats and even his well made shoes from. Almost 3 years later, living in New York City, my husband and I welcomed a daughter and a little sister to Lucas. Chloe was born in NYC in 2008 - Well what can I say, I had a baby girl and I was in NYC - my passion for childrens clothing took a turn into the pretty section of every childrens store in the Big Apple!
Before having children I originally worked in Luxury Retail, and then fell into a career in Aviation as a Cabin Manger for an Australian Airline. Eventually I craved a change in my professional life, so I went back into Retail to continue building my strengths in Retail Management, hopeful to one day have my own business in Interior Design, but all the while a passion for children’s fashion was growing. I started buying end of season brands in Europe and the USA for my children as I craved different clothing and accessories compared to the limited line of fashion available in Australia at the time, I found my sense of style and the way I dressed my children had kindergarten teachers taking sneaky looks at the labels on my childrens clothing and there was never a day where they wouldn't comment on how well my son and daughter were dressed. Having appreciation for good fashion and quality fabrics I quickly developed a relationship with a dream of having my own business and thought it was time to follow my passion. "Now or never" I thought to myself and before I could open my own store I stumbled across and opportunity of purchasing an established business Sparrow - my third baby you might say! The exciting part for me was how far Australian fashion has grown in past years, with our own very talented designers down under. This has surely got my attention and my choice for supporting Australian designers back home.
It's been 17 years since the doors first opened on our bricks and mortar store, Sparrow Littles Lifestyle, in The Marine Village Sanctuary Cove on the Gold Coast, Queensland Australia. I am the second owner of Sparrow and have taken over only mid last year (2017) from the previous owner who has built a beautiful little boutique over the years with a very lovely and loyal clientele.
Shopping with us is easy with our beautiful boutique in Sanctuary Cove Village and also our online store, for both our local shoppers here and around Australia, and now to our social followers worldwide!
A huge thank you to my family, especially my Mother, and to my Father who would be so proud of me. To my amazing friends for being excited for me with this opportunity and for all your support. A very big shout out to Penny & Kenny for their endless support and encouragement. To Lucas and Chloe, my little loves and to my husband David - this never would have been possible without your patience, guidance, love and support. Finally to our loyal customers who have made this business possible over the years and for welcoming me since becoming the new owner of Sparrow in July 2017.
Also, thanks in advance to all of our new followers... welcome to our nest!